At Clear Blue we are always asked the same questions about what it takes to create a promo video. Where do we begin? How long does it take from start to sign off? What is my role in the creative…Read more
The information that you give your supplier initially will have a big impact on what they are able to do for you. Creating a full and comprehensive brief is vital if your video or animation is going to be produced…Read more
It is said by many search engine optimisation (SEO) experts that securing a page one ranking on Google for a specific search term is much easier with a video than a normal web page. With 60 hours of YouTube content…Read more
The majority of our output goes online but it’s still video content. We shoot engaging stories for our clients. We do this by getting to understand you. More often then not we help you write our brief. Commissioning an internal or external communications video can be a daunting task. We are here to help you through that process whether it’s event filming, digital content for your website or a sales promotional film. We can provide the creative, storyboards, directors, cameraman and post-production.
Animation doesn’t have to cost the earth or as much as they did making the film Gravity. Animation can be just as cost effective as filming and for certain subjects, for example in IT, animation can tell a story that video struggles with. It can be a more straight forward process than filming and our clients use it for event films, informercial or online promotional film for your website.
Your digital content needs to be integrated with your marketing strategy. We need to build a plan as to how we are delivering this content to your customers. A sales video may need to be edited down for social media. One main edit could provide half a dozen variations for different markets and platforms. This same content may work well on Vine or edited for youtube. It’s all pretty straight forward but we need to think about how this content fits in with your overall strategy and how we will deliver the various videos.