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What is A/B testing and Why Should You A/B Test Your Videos?

16th February 2016
A/B testing

A/B testing (otherwise known as split testing) is a method used to see which out of two videos works best in achieving your goal. Once you have found this out, you can then publish this video and be comfortable knowing that this video is the video that works the best and...

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5 Reasons Why Google Loves Video

11th February 2016

Videos are appearing a lot more frequently in search engine results and, in fact, having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google (Strother Communications Group). Here are just some of the reasons why:  Video increases time on page (also...

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The Pros & Cons of AdSense for Video

09th February 2016
What is AdSense for video?

AdSense is provided by Google. It is a method of advertising online and provides the adverts for videos that are hosted on websites. AdSense has pretty strict requirements when being used on videos hosted on a website, one of the main ones being that the video can’t also be hosted on...

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Calling all video and animation based freelancers

08th February 2016
freelance search

We’re on the search for video and animation based freelancers for our new video marketplace. Whether you’re a camera operator, shoot director, motion graphics artist or you’re in another field that you think may be helpful for us, we’re looking for you. We’re in the process of creating a new area to...

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Joy Video Marketing

04th February 2016
Joy marketing

Joy marketing describes campaigns that spark emotion in you, that emotion being joy. Joy marketing is on the rise for 2016 and that may be for a specific reason, people just can’t get enough of it. Psychologist Sonja Lyubomirsky on behalf of ConAgra’s Reddi-wip found that 93% of Americans were on a quest...

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Is the future of corporate video with video marketplace sites?

25th January 2016
Is the future of corporate video with video marketplace sites?

We’ve all had those slightly frustrating phone calls when some-one’s found your production company on google. They talk for a while, you’re interested in their project only for them to mention an incredibly low budget. Well, rather than get frustrated by the idea I’ve been taking a serious look at whether...

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Video SEO Tips ~ A Guide for Beginners

21st January 2016

Want to boost your video's visibility? Here are our video SEO tips to help you out. Find the perfect keyword you want to base your video on, make sure that this is a keyword that people are searching for, you can use Google’s keyword tool to help you here. Ensure that...

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What is an Explainer Video?

19th January 2016
What is an Explainer Video image.

An explainer video does exactly what it says on the tin. They explain what you do as a business. They can be either an animation or video based. I like to think the scripts are usually a bit tighter with a touch of humour. This is one of my favourites from The...

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What is A/B testing and Why You Should A/B Test Your Videos #videomarketing #corporatevideo…

Here are the pros & cons of AdSense for video…

Calling all video/animation based freelancers - we're looking for you!…