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Videos Can Increase Conversion Rates by 80%

11th January 2016

Videos and animation (when done correctly) are very successful ways in which to market your company, product or business. Here are some facts to get the ball rolling: 70% of marketing professionals report that video converts better than any other medium (Marketing Profs) Dr. James McQuivey of Forrester Research suggested that one...

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Your business has some great stories to tell, so tell them!

14th December 2015
everything in colour photo 2

Why does storytelling in business drives sales so well? We like to be inspired by real people   We empathise with the lead character. Perhaps the journey they have made inspires us or encourages us to take that same journey as well. If our protagonist has discovered something and we like it, and we...

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Is your Video Content Marketing Strategy driving sales?

05th December 2015
video content marketing strategy

If not read on. Here are 10 top tips designed to drive leads to your site. Don’t spend your budget all at once Don’t spent all of your budget at once. Times have changed. Video content is not a “here’s some money we’ve got left at the end of the year” decision. It’s...

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Motion Graphics and Marketing Animation Production

20th November 2015

The Motion Graphics world is such an exciting place to be at the moment. Here at Clear Blue Creative we are constantly on the look-out for new talent and are inspired by what we see everyday. Animation isn't just for the big budget companies anymore. A week spent in front of...

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It’s a fact! Video content increases sales.

12th March 2015

The only way any of us remember anything is by writing it down. If you’re online the chances are the only time you’ve really remembered anything is if you’ve watched a video. According to the Online Publishers Association, over three quarters of people who watch video content online will remember it up...

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The Power of Storytelling

04th March 2015

Here at Clear Blue we know how important it is to reinforce our client’s key messaging and to showcase what they are all about. Yes we can talk facts and figures all day, but we find the most effective and rewarding way of doing so is through a well-told story. Hearing how...

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A quick recap in writing a good video production brief

20th February 2015

Who are you? You may know your business inside out but if you’re going to commission a corporate video you need to give your potential supplier some background about your business, your markets and your competitors. Briefly describe your product or service Reading a brochure is one thing but hearing a product or...

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Filming your Company Promo – A helpful Animation

22nd July 2014

At Clear Blue we are always asked the same questions about what it takes to create a promo video. Where do we begin? How long does it take from start to sign off? What is my role in the creative process? We set to work on creating a beautifully crafted character...

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