This is what we started doing back in 2003. Corporate Videos.
Sales films. Event filming. Corporate video production has morphed some what into digital content. However it still requies all of the traditional techniques though; a strong script, sound storytelling and being nicely shot.
However you’ll find nowadays that you get more for your dollar. Camera and editing equipment is much cheaper. There’s more variety in the types of Directors, Editors and Cameraman you can work with because the entry barriers to the industry are lower.
Some facts about video content
75% of Executives told Forbes magazine that they watch work related video content on business websites at least once a week.
Research by the Online Publishers Association has found that 22% of people who watch an online video then want to find out more about the content of that video. That could be your business! 15% went on to visit the business that appeared in that content.
According to comScore you are 64% more likely to buy a product on an online retail site after watching a video.
BUT THERE IS A BUT…
Research has found that you have only 10 seconds to grab your viewers attention.
You’ll lose a 1/3 of your viewers by 30 seconds and 60% by two minutes.
That’s why you need Clear Blue Creative
Video has exploded on the internet over the past 5 years however there’s a huge amount of content out there and everybody’s doing it so how do you make yourself heard and seen?
Corporate video production is actually a bit of an old fashioned word now. Advertising agencies used to make TV ads and the rest of us made corporate videos. That’s all changed.
There’s a huge middle ground of content. Digital content is now even bigger than video productions produced for television. There’s online video content, video case studies, promotional animation films, video content produced for salesmen in meetings and corporate video content for business events.
Prices can range from £1000 for a one day shoot and edit to £100,000 for a ten minute film for a large corporation travelling to various offices around the world.
Budgets are lower but the quality is higher
Ten years ago to make a corporate video a whole film crew would have turned up; a cameraman, a producer, a soundman, lights etc. Now video content can be produced just using experienced shoot directors.
What’s happened? Well, camera equipment became cheaper but much better quality. So the cost entry barriers into the industry lowered. More talented editors and cameramen were able to shoot contemporary looking modern video’s. With more people vying for work the days rates dropped (they were ridiculously high anyway!)
Wow, we can afford Motion Graphics too!?
I’m not saying you can afford to remake Toy Story but the chances are you can afford most motion graphic effects you seen on factual television programme making, i.e. the news or a documentary.
Motion Graphics is at a very exciting place. Many of the effects can be built using just a laptop.
Corporate animations have the advantage of being able to go to places where video’s can’t. A business from around the world. Showing a process that can’t be filmed or perhaps the benfits of a computer, it’s workings.
Perhaps your business isn’t the most glamorous or a little bit dry subject matter-wise. A short marketing or sales animation might just be for you.
There’s never been a better time to be a client
There are some great corporate video production agencies out there. The majority of whom may only consist of a director and editor but because of the way our business now works… size really doesn’t matter!
Just be aware that the term corporate video production covers a whole range of video or digital content.