Creating a brief for Corporate Video Production
07th February 2014
The information that you give your supplier initially will have a big impact on what they are able to do for you. Creating a full and comprehensive brief is vital if your video or animation is going to be produced with the right key messages, visual style and calls to action. It’s surprising how many clients we come across even from the larger multi-nationals, who should know better, don’t get even the basics right. We’ve put together a short film covering the basics of what your supplier needs to create an engaging video. We also have a “Brief Builder” document available which we can email to you which sets out a simple guide to writing a comprehensive brief.