Joy Video Marketing - Clear Blue Creative
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Joy Video Marketing

04th February 2016
Joy marketing

Joy marketing describes campaigns that spark emotion in you, that emotion being joy. Joy marketing is on the rise for 2016 and that may be for a specific reason, people just can’t get enough of it.

Psychologist Sonja Lyubomirsky on behalf of ConAgra’s Reddi-wip found that 93% of Americans were on a quest to experience more joy in their lives and joy marketing may be providing just that.

With video marketing that now tells stories and highlights joy, audiences are drawn in to watch the campaign and learn more.

We’ve picked out a few of our favourite joy marketing campaigns and also put together some key points on how you can create a joy marketing campaign that will really move people.

Here are our tips in creating a joy marketing campaign:

  • Identify what is different about your brand – How does it make people happy?
  • Identify your target audience, how might they use your service or product? Is there a situation that it could make them happier in?
  • Make a link between the target audience and happiness and create a situation
  • Begin to go into detail of the situation.
  • Come to us for help.


Examples of some of our favourite joy video marketing campaigns:



If you’re interested in creating a joy video marketing campaign, or just want to find out more, contact us on020 762 25 275 or email to get started.


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