Getting clients to talk on camera about how much they’ve enjoyed working with you is probably the most effective video sales tool you have. Unfortunately for us here at Clear Blue Creative it’s also by far the cheapest. If you are dipping your toe into creating digital content for your site this is definitely where you want to start.
It’s very simple. Pay a production company (preferably Clear Blue Creative!) to come to your office for a day and film as many client testimonials as you can on a range of subjects from; frequently asked questions, how you work, timescales and what’s involved in the process.
We’ve already mentioned filming these at a sales event is great opportunity because you have everyone in one place.
Once you have your content it’s very straight forward to clip the answers up into various edits. Your clients will appreciate some honest answers which hopefully will speed up the pitch process.