Motion Graphics is probably one of the most exciting parts of the video content world at the moment.
Animation isn’t just for the big brands anymore. Much can be produced by talented students in their bedrooms now and the corporate video market is a vibrant place when it comes to finding all of this great new stuff.
Motion graphics projects do require a bit more planning but once the project is up and running you do tend to find it’s a smoother process.
For your average 90 second sales marketing or brand video animation that sits on the home page of your website the workflow is pretty straight forward.
We always start with the script and really just think about the initial visuals to get an idea of look but for now concentrate on the key messaging.
You should be asking yourself; what’s the one message we are trying to get across? What are the proof points? What do we want people to do once they’ve viewed this animation?
The key messaging will have a huge impact on the type of look you’ll go for; will it be “worldly” and big thinking or perhaps just tell the story simply through a very straight forward 2D character.
Once you’ve decided on the look we would produce a full storyboard of all the key scenes with the relevant script below each scene.
Here you can get a sense of the flow.
From a production point of view the animator will use these scenes in After Effects to build the animation itself.
We are then in a position to proceed with the animation build. We would lay down a guide track voice-over for the animator to work to. This is where we also add sound effects and a music track.
There shouldn’t be any surprises here. You’ve seen the storyboard. Once the build is signed off we’ll get a professional voice-over artist, one that you would have picked from a selection we would provide, to add their voice.
You’ll now have a full screen HD formatted motion graphics video to put on your website.
This video can easily be formatted for a mobile phone, laptop or big screen with a simple click of the button.
So get it on line and get some sales leads coming in!