Fit for Work - Clear Blue Creative
0208 133 2995

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Client: Weber Shandwick PR

Client Brief

Fit for Work is an initiative based on groundbreaking studies, conducted across more than 30 countries in Europe and beyond, which examined the impact of musculoskeletal disorders (MSDs) on an individuals ability to work and, therefore, the impact on economies and society as a whole.

For the Fit for Work 2011 conference Clear Blue were commissioned to create the opening title sequence.

Solution

Mixing motion graphics, facts and figures with video content the two minute animation clearly provokes a discussion about why it’s important to promote early diagnosis of musculoskeletal health issues to get people back to work