UK Youth rely on the good will of fund-raising to keep youth clubs like Sulgrave going. Microsoft are an active partner in educating the Sulgrave members in the world of IT. UK Youth and Microsoft wanted to commission a film that showed off the benefits charity business partners can get by getting involved in sponsoring a club like Sulgrave.
Businesses can benefit enormously from getting involved with charities. Their products get tried and tested on the road and they’re educating future customers in the process. We needed to capture this energy whilst showing off the real economic advantages of sponsoring a charity.